July 20, 2021

Marketing Consulting Services


Marketing Consulting Services

Marketing Consulting Services

Marketing Consulting Services: Learn How a Marketing Consultant Accelerate Your Business Growth

Digital marketing best practices are constantly evolving. The most successful brands understand that digital marketing is a 24/7/365 effort. If you're not keeping up with the latest best practices, the competition is passing you by.

Marketing consultants can package the right marketing strategy that builds brand awareness and drives more valuable traffic to your site. The digital marketing landscape can change in a flash, and not all businesses have the in-house resources or expertise to keep up with new developments.

Whether you're a small business or large enterprise, marketing consulting services can help you stay ahead of the competition with cutting-edge strategies that generate crystal-clear ROI. The best marketing consultant helps update your marketing efforts for the utmost results possible, whether you need to build an entire marketing strategy from scratch or refine your approach.

What Is a Marketing Consultant?

Marketing consultants are professional advisors who use their expertise and knowledge of marketing to help companies create and execute marketing strategies. They are hired to temporarily assist the company's leadership in determining a marketing message, formulating a plan for marketing campaigns, and deciding which channels to use to reach the target audience.

After the campaign is put into action, marketing consultants are also responsible for monitoring its success, making any necessary edits, and ensuring that it produces the desired effect. Marketing consultants are usually brought in for a limited period, depending on the agreed working schedule.

Marketing consultants can work in a wide range of industries, and their specific duties may vary with each client. They can be paid an hourly rate or a flat sum while they work as freelancers or for an agency.

When Do You Need Marketing Consulting Services?

Some companies can manage their marketing needs on their own. But those businesses have enormous, dedicated marketing departments with team members who specialize in every conceivable concentration.

Few organizations have the resources, expertise, and time needed to keep up with marketing trends and optimize their strategies accordingly. Even large corporations struggle with the break-neck speed of digital marketing and may need the assistance of a consulting firm.

Businesses that stand to benefit from marketing consulting services typically meet any of the following criteria:

  • Lack of a comprehensive marketing plan that covers every channel and touch point.
  • Maintain an underperforming brand presence across any marketing channel.
  • Lag behind the competition on key search rankings.
  • Struggle to convert site visitors into qualified sales prospects.
  • Fail to see adequate ROI on inbound marketing initiatives.
  • Have an incomplete marketing strategy that does not synchronize every relevant touch point and channel.
  • Lack insight into marketing campaign performance.
  • Unable to leverage metrics and data to improve marketing efforts.
  • Silo off marketing efforts across different stakeholders, with little to no coordination.

Why Work With a Marketing Consultant?

Working with a marketing consultant gives you direct access to a team of experts who live and breathe digital marketing all day, every day. They understand how every part of your marketing strategy impacts performance as they tweak and fine-tune your marketing efforts to get better results.

Marketing consultants should be well-versed in many factors that determine digital marketing success, including:

  • Strategic marketing.
  • Project management.
  • Personal development.
  • Email marketing.
  • Web development.
  • Content creation.
  • Operations.
  • Performance analysis.
  • Sales and marketing.

Think of your marketing consultant as an extension of your organization and your marketing team. They're here to fill knowledge gaps, lend our specialized expertise to your marketing efforts and produce better results for your campaigns.

What Services to Expect From Hiring a Marketing Consultant

Hiring a marketing consultant should include a full-service end-to-end solution to any aspect of your marketing efforts you're struggling to execute.

Marketing Strategy Development and Services Automation

Your marketing strategy needs to be laser-focused to reach potential clients, bring in qualified leads and score valuable conversions. Marketing consultants can craft a successful marketing program, campaign, or strategy built around the specifics of your industry, your business, and your customer base.

Furthermore, they also take into account the latest changes and updates to the digital marketing landscape. Industry best practices become outdated very quickly, but we always have our ears to the ground to catch the most recent developments. You can rest easy knowing your marketing strategy incorporates the most up-to-date engagement trends, search engine algorithm changes, and marketing best practices.

Marketing consultants understand how sales and marketing efforts support one another. They devise marketing strategies that generate qualified leads while leveraging sales data to inspire your next successful marketing campaign.

Marketing Automation Campaigns by Infusionsoft: Power Up Your Business and Simplify Your Business Workflow

Building a strong brand for any business means delivering your promises through fulfilling the needs of your clients and customers. From centralized customer records, electronic contact forms, automated introductory emails, informative product & service newsletters, and purchase satisfaction surveys, Infusionsoft brings collaborative success to your company brand.

Infusionsoft is an industry-leading all-in-one marketing platform aimed at helping small businesses automate their marketing efforts by combining CRM, email marketing, lead capture, and e-commerce all in one place. Hiring the best marketing consultant uses the platform as a great solution for businesses looking to integrate their marketing and sales systems.

Here are the Top 5 Infusionsoft Marketing Automation Campaigns used by a certified Marketing Consultant:

1. Automated Onboarding of New Clients

Creating a remarkable onboarding experience for your customers and clients using an automated platform offers real-time mobile engagement, flexibility, and digital interactions. The campaign introduces the client to your processes and establishes expectations as they submit several forms to collect their details.

2. Automated Website Contact Form Campaign

With an automated contact form, you can easily require details such as their phone number or what product or service they're inquiring about while ensuring data privacy & security. After a visitor submits a form, you can automatically direct email notification to the right person to assist them that saves you instead of manually forwarding each yourself.

3. Automated Webinar Funnel

Building an automated webinar allows your prospects to get to know you on a more intimate level than with a simple PDF freebie that brings sure leads while qualifying them at the same time. Businesses opt to use webinars to drive brand awareness that caters to the availability of your prospect consumers.

4. Automated Referral Campaign

Integrating marketing automation into your referral marketing program removes complexity and monotonous tasks to ensure that your system remains effective, trackable, measurable, and profitable. Participants can be tracked throughout their referral lifecycle from the moment they jumped on board and to whom they sent it.

5. Automated Net Promoter Score

Automating the data collection and reporting elements of a Net Promoter Score process effectively measures how likely a customer is to recommend a product or service to a friend. The proven metric directly impacts the business world by providing the core measurement for customer experience management programs around the globe.

Partnering with a highly-trained and certified team of Infusionsoft experts across Australia boosts your marketing potential, service implementation, sales fulfillment and finances your business strategies wisely.

Search Engine Optimization and Marketing Consulting

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental components of today's marketing strategies. If you're not making the most of SEO and SEM opportunities, your brand's digital presence will suffer.

Every aspect of your marketing efforts needs to take SEO into account, from website design to content creation. Marketing consultants approach SEO and SEM demands from every angle:

  • Technical SEO factors like site architecture.
  • On-page SEO factors like targeted keyword usage.
  • Off-page SEO factors like backlinking.
  • National and Local SEO
  • Local Service Promotion & Ads
  • Shortcuts to Product Pages

SEO is at the core of everything that marketing consultants do. They ensure your website is primed to rank higher in targeted search results, drive high-intent traffic to your site and raise your brand's digital profile.

Marketing strategists can help you through every phase of the SEM process.

  • Setting goals for what you want to achieve through your paid campaign.
  • Strategizing on how to use the content and your profile.
  • Setting up SEM campaigns.
  • Making recommendations for how to lower CPC while improving impressions, for instance, by optimizing your ad's landing page and improving your local SEO.
  • Crafting short-form ad copy that can improve CTR.
  • Measuring KPIs such as impressions, CTR, bounce rate, conversions, and other metrics.
  • Adjusting the strategy based on findings.

Persona Development Services: Consulting that Converts to Better Results

Know your audience – that's the secret to successful marketing. Marketing consultants will develop customer personas to guide your marketing efforts, from outreach strategies to content creation.

Developing buyer personas is the best way to ensure your content creation efforts are consistently on-brand and contributing to your digital marketing success. The diligent, time-tested process uses considerable research to define your key customer demographics and sketch out your buyer and influencer personas.

Throughout this journey, you uncover insights into your audience, including:

  • Which prospects have the highest commercial value?
  • How best to reach your buyers and on which platforms?
  • Who is an influencer, and who is a decision-maker?
  • Which stage in the buyer funnel to engage prospects?
  • Campaign tactics prospects will be most receptive to?
  • What are the strategies that convert site visitors into buyers?

The 6-step persona development process allows your marketing consultants to deliver and analyze the precise buyer data you need, ultimately creating fully-fledged personas. Thus, your customer personas are blueprints for honing your messaging, communicating effectively, and nurturing prospect intent.

Social Media Consulting Services: Be Relevant, Be Engaging

Social media networks are great places to interact with potential and returning customers and start establishing a digital presence for your brand.

Social media consulting services are tailored to each of our clients, accounting for your industry, brand, and audience. Your assigned marketing strategist is the social media guru who helps your brand find its place in the social world.

Before you know it, you'll be leading the conversation through these social media marketing activities:

  • Social Listening - Your strategist identifies how people are talking about your industry, products, or brand across social channels by executing campaigns with substance and authentic strategies to your audience.
  • The Right Channels - With extensive experience generating results on each platform, your marketing consultant acts as a social strategist to position your online voice to achieve the greatest social reach while following the distinctive style and tone.
  • Call-to-Action Conversations – Your marketing consultant finds the truest brand voice for your business through driving engagement by talking WITH your audience, not AT them, to refine your online presence and contributing to relevant conversations.
  • Social Media Strategies – For as many channels as you choose, your marketing consultant comes up with a fine-tuned & tailored strategy for how your audience uses through user engagement efforts, follower pushes, influencer relations, and measurable content.
  • Staying Relevant by Evolving Campaigns - A marketing consultant stays abreast of updates & trends to adapt your strategy to keep up with your audience's expectations by fashioning flexible social media campaigns and organically evolving business goals.

Your social media presence is a pivotal extension of your brand's identity. While you know your brand inside and out, a marketing consultant knows how, where, and when to share your story to produce tangible results to make your voice loud and clear.

Website Set-up, Design and Audit Services: Build a Better Business through a Better Website

Your brand website is the centerpiece of your digital marketing strategy, but it needs to be fully optimized to produce the best results. Website audit services from your marketing consultants give a comprehensive analysis of your site's performance. It scrutinizes factors that impact search ranking, domain authority, and user experience.

Most website design or redesign projects follow these basic steps:

  1.  Review site architecture
  2. Collect website assets
  3. Create beta site
  4. Conduct quality assurance testing
  5. Launch the site
  6. Initial support period

End-to-End Website Design Services that your business needs this 2021:

  • Website Wireframes - Structural blueprint and layout of your website.
  • Site Mockups - Graphical elements to flesh out your website's visuals
  • Responsive Web Design - Strong UX to various users (mobile, browser, desktop, etc.
  • Website Auditing - Performance metrics (Page Speed, Routine Site Checks, Traffic Analysis)
  • Landing Page Graphic Design
  • Web Hosting Consultation

Website Audit Services includes the following:

  • Basic Overview Report
  • Error Reporting
  • Quote to Fix Errors
  • Proprietary Ranking System Scorecard
  • Branded Full Audit Analysis
  • Competitor & Social Analysis

Email Marketing and Automation: Generate Leads and Nurture Your Brand

Email remains one of the most important channels for digital marketers, supporting lead generation, prospect nurturing, and brand awareness objectives. Marketing consultants offer a host of email marketing services to support your marketing strategies, generate conversions and produce tangible results for your business.

With industry-specific content writers, designers, and project managers, your marketing consultant will work with your team to craft targeted email campaigns designed to engage and convert recipients. Email automation capabilities simplify and accelerate your email marketing efforts, reaching more potential customers with far less effort.

Email campaign management services include everything from asset email launches and drip campaigns to email nurturing and analytics through the following:

  • Targeted Asset Launch Campaigns
  • Relevant Drip Email Campaigns
  • Automated Email Messaging and Synchronized Sends
  • Customized List Segmentation
  • Content-Driven Email Marketing Strategy
  • Newsletter Writing Management Services

Whether you're looking to overhaul your email marketing program, are in search of a marketing automation agency, or simply want to maximize the results of your email marketing efforts, the best marketing consultant is on hand to assist every step of the way.

By using leading industry technology and established email marketing best practices, you can spread your message to huge numbers of potential customers while continually refining your strategy based on detailed data analysis.

Content Marketing: Driving SEO towards Organic Traffic

In many ways, content marketing is digital marketing. Virtually every aspect of a marketing plan is driven by content: landing page copy, marketing materials, social media posts, and lead nurture emails, etc.

Marketing consultants develop content marketing strategies that are tailored to your marketing, commercial, and business goals. Heavily researched content establishes thought leadership, promotional material to showcase new products or help to maintain a strong social presence across different channels.

Hiring a marketing consultant does these benefits for your business:

  • High-Quality Content Drives SEO - Writers, strategists, and consultants work together to develop engaging content marketing that resonates with potential customers & ranks on SERPs using high-quality web content crafted with SEO.
  • Serve Searcher Intent - Content crafted to serve searcher intent turns visitors into clients and ensures your website isn't lost in the digital shuffle from commercial queries to informational searches.
  • Search Performance Briefs – Proprietary Search Performance Brief (SPB) works as the apex of content writing for SEO by compiling keyword analysis, SERP, and TF-IDF (term frequency-inverse document frequency) data a complete blueprint to create the strongest piece of content for that topic possible.
  • Content Mapping – It ensures that each published content serves searcher intent, supports your business goals, follows industry best practices, aligns with similar trending topics, and features appropriate keywords & phrases to stand out from existing content on the web.
  • Traffic-Generating User Experience - SEO consultants can identify potential problems with your website UX and recommend fixes geared toward providing an enjoyable experience that's more likely to be shared through conducting professional health checks on your website.

SEO content writing is the art of creating compelling content for visitors while following SEO best practices to ensure your content is findable and drives qualified visitors from search.

PPC Consulting and Management: Experience and Expertise for
Omni-channel Campaigns

A strategic PPC campaign can boost brand awareness, generate new business leads and contribute to higher conversion rates. With a marketing consultant, you own your PPC accounts, and they take responsibility for strategy, implementation, and management using a data-driven approach to decision making.

On the surface, PPC ads may look simple. But, they are supported by complex and ever-changing bidding strategies and search engine optimization (SEO) planning and creative copywriting, and website UX design. PPC consultants understand how to approach prospective customers at each stage of the buyer's journey.

How Marketing Consultants work with PPC and support your growth?

By aligning your paid and organic search campaigns, marketing consultants take the role of a PPC strategist to support your ability to appeal to customers who engage with your brand across channels. Whether you're in the B2B or B2C space, PPC ads can augment your sales strategy.

Key benefits of a managed PPC strategy include:

  • Brand awareness
  • Lead generation and nurturing
  • Customer engagement
  • Profitable Conversions
  • Optimized buyer journey
  • Improved Landing pages

A dedicated marketing consultant tracks and measures critical PPC metrics such as:

  • Click-through rate (CTR)
  • Cost per conversion
  • Conversion rate
  • Higher Impressions
  • Return on investment (ROI)
  • Social media channels

By aligning your paid and organic search campaigns, PPC strategists support your ability to appeal to customers who engage with your brand across channels. Expert consultants help you save money by improving the quality of your ads.

Retargeting Services: Ready, Aim, Convert

A good retargeting strategy can keep your brand top of mind for potential customers even when they're not visiting your site. Retargeted ads remind past visitors to come back and peruse your offerings or catch up on your latest content.

Advertisers configure their ad campaigns to target specific web users based on their previous internet activity, which can be discerned through cookies and third-party data. Paired with third-party data and web analytics, retargeting strategies can even help brands reach out to customers who have never visited their site.

Notably, marketing consulting services deals with every aspect of your retargeting strategy, including the following:

  • Audience segmentation - Segment audiences according to how they interact with your site or other content on the web
  • Geo-targeting - Creating location parameters to help you retarget users based on their proximity to certain markets.
  • Reporting and attribution - Tracking conversions, creating custom reports, and measuring campaign performance by tracking average CPC, cost per acquisition, return on advertising spend (ROAS), and other key metrics.
  • Behavioral targeting - Retargeting campaigns target users who have already expressed interest in a brand, product, or service.
  • Strategic content optimization – Consultants collaborate with your dedicated content strategist to assist in other elements of your advertising campaigns, including persona development, paid keyword search, text ad copywriting, media design, and many more!

Marketing consultants help you manage retargeting campaigns via AdRoll, Google Ad Network, Facebook Custom Audiences, Syndication networks, Microsoft Advertising, and other leading retargeting tools.

Cutting-Edge Strategies and Crystal-Clear ROI with Marketing Consultant Services

When it comes to your digital marketing plan, you need the right digital marketing consultant. You're going to invest time and money into it, so you need a company that will deliver the best results for your campaign.

By hiring Cam Roberts as a Marketing Consultant, you're getting the confidence and capabilities your team needs to reach new heights, both in terms of sales and profitability. with more than two decades of experience creating customized digital marketing plans.

If you want to learn more about how you can get a customized digital marketing plan that helps your business gain new leads and conversions, contact Cam online or call today. We look forward to taking your business to new heights!

Welcome, I’m Cam Roberts.

I am not one to waste time with all the fluffy unnecessary stuff.

You’re here because you want to make your business and online promotions highly profitable with a model that helps you achieve your financial and lifestyle goals in one year or less.

Not because you want to hear about me.

Want to discuss how a Fractional CMO service can help scale your marketing and grow sales? Click the button below to schedule a complimentary 20-minute Strategy Session via Zoom Meetings

Cam Roberts. Fractional CMO.
30 years of Marketing Experience.

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