GET a FRACTIONAL CHIEF MARKETING OFFICER FOR YOUR BUSINESS

ROBERTS

As a Fractional (or remote) Chief Marketing Officer, I enjoy working 1:1 with high-performance businesses from around the globe, to improve their marketing, manage their projects and consistently increase revenue - Cam Roberts

WHAT IS A FRACTIONAL CMO?

Dear business leader, if this is the first time, you've visited my website looking for a Fractional CMO - let me introduce myself...

My name is Cam Roberts.

At this point, I'd like to congratulate you on taking the first step to learning more about the benefits of hiring a Fractional CMO.

A Fractional CMO (or Remote Chief Marketing Officer) is a remote marketing executive who works on a 1:1 ratio with you, and closely manages your team on the many aspects of modern day Digital Marketing.

When you work with me on a 1:1 basis, I will oversee and manage the following: 

• Branding
• Paid Advertising
• Customer Acquisition
• Social Media Marketing
• Marketing Automation
• CRM Development
• Search Engine Optimization
• Inbound Marketing
• Podcasting
• Email/Text Marketing
• Video Marketing
• Graphics Designs
• Sales Enablement
• And more...

As an experienced Fractional Chief Marketing Officer, I also manage external marketing freelancers, sub-contractors, marketing agencies, along with working closely with your own internal employees.

If required, I can also be responsible for hiring and building your own internal team of offshore marketing experts instead of paying an agency management fees. This means a higher proportion of your cost savings can be reinvested back into paid advertising and marketing activities instead of paying management fees to a marketing agency.

Also known as a “CMO-as-a-service” - this is an outsourced position, that brings remarkable value where having a full time in-house employed Chief Marketing Officer simply wouldn’t make sense practically or financially.

A Fractional CMO works closely with your company remotely to collaborate and manage all aspects of your digital marketing.

In my case, I also have access to my own team of marketing experts that work underneath me to implement many of those tasks that are not able to be covered by my clients internal employees or their own offshore team. 

Where you'd normally pay $150,000 to $300,000 per year to hire a Chief Marketing Officer as an employee - you can hire a Fractional CMO from $50,000 to $100,000 per year. The additional savings drop straight into your bottom line as profits, and can then be reinvested back into your marketing.

You'll also be saving money on payroll because you won't be paying your Fractional CMO a wage, payroll tax, superannuation/401k, medical, holidays or sick leave.

Finally, because working with a Fractional CMO is a marketing activity for growing your business, it is a tax deduction in most cases. (Talk to your accountant as individual circumstances may vary)