GET a FRACTIONAL CHIEF MARKETING OFFICER FOR YOUR BUSINESS
As a Fractional (or remote) Chief Marketing Officer, I enjoy working 1:1 with high-performance businesses from around the globe, to improve their marketing, manage their projects and consistently increase revenue - Cam Roberts
WHAT IS A FRACTIONAL CMO?
Dear business leader, if this is the first time, you've visited my website looking for a Fractional CMO - let me introduce myself...
My name is Cam Roberts.
At this point, I'd like to congratulate you on taking the first step to learning more about the benefits of hiring a Fractional CMO.
A Fractional CMO (or Remote Chief Marketing Officer) is a remote marketing executive who works on a 1:1 ratio with you, and closely manages your team on the many aspects of modern day Digital Marketing.
When you work with me on a 1:1 basis, I will oversee and manage the following:
- Paid Advertising
- Customer Acquisition
- Social Media Marketing
- Marketing Automation
- CRM Development
- Search Engine Optimization
- Inbound Marketing
- Email/Text Marketing
- Video Marketing
- Graphics Designs
- Sales Enablement
- And more...
As an experienced Fractional Chief Marketing Officer, I also manage external marketing freelancers, sub-contractors, marketing agencies, along with working closely with your own internal employees.
If required, I can also be responsible for hiring and building your own internal team of offshore marketing experts instead of paying an agency management fees. This means a higher proportion of your cost savings can be reinvested back into paid advertising and marketing activities instead of paying management fees to a marketing agency.
Also known as a “CMO-as-a-service” - this is an outsourced position, that brings remarkable value where having a full time in-house employed Chief Marketing Officer simply wouldn’t make sense practically or financially.
A Fractional CMO works closely with your company remotely to collaborate and manage all aspects of your digital marketing.
In my case, I also have access to my own team of marketing experts that work underneath me to implement many of those tasks that are not able to be covered by my clients internal employees or their own offshore team.
Where you'd normally pay $150,000 to $300,000 per year to hire a Chief Marketing Officer as an employee - you can hire a Fractional CMO from $50,000 to $100,000 per year. The additional savings drop straight into your bottom line as profits, and can then be reinvested back into your marketing.
You'll also be saving money on payroll because you won't be paying your Fractional CMO a wage, payroll tax, superannuation/401k, medical, holidays or sick leave.
Finally, because working with a Fractional CMO is a marketing activity for growing your business, it is a tax deduction in most cases. (Talk to your accountant as individual circumstances may vary)
WHAT ARE THE KEY RESPONSIBILITIES OF a FRACTIONAL cmo?
Modern day marketing is becoming one of the most fluid and dynamic parts of doing business today. The challenge for many businesses is keeping up with the constant changes of what is working with Paid Advertising, Social Media, Email Marketing, Content Marketing, SEO, Video Marketing and more.
The role of a Fractional CMO is often unique for each business, however, some of the key responsibilities for this service include the management and overseeing of the following:
EMAIL & TEXT
paid ADVERTISING campaigns
search engine marketing
Social media marketing
TOF LEAD GENERATION
WHAT TO LOOK FOR IN A FRACTIONAL CMO...
If you're looking for a Fractional CMO with a deep experience and understanding of all things Digital Marketing who can lead and coordinate a team of marketing experts for your business...
And want to work with someone extremely skilled at online marketing with the experience to gain customer trust through marketing that leads to conversions...
Then let's talk.
Here's what I bring to the table when you you work with me on a 1:1 basis...
View the Canva document below to view my case studies:
TWO options to choose FROM
To qualify to work with me as your Fractional Chief Marketing Officer, you must be an established businesses with a proven track record in product or service sales and turnover at least $1M+ per year in revenue.
So if that's you, here are ways we can work together in this capacity:
Fractional CMO Option 1) Monthly Retainer - engage me as your Fractional CMO on a monthly basis - minimum 6 month agreement. This includes 50% discount on any agency services from my team as required.
Fractional CMO Option 2) 12 Week Fractional CMO Boardroom - Work with me for a sprint of 12 weeks in my Virtual Fractional CMO Boardroom. Get access to the same proven strategies responsible for $450M+ in client sales.
WHAT MARKETING ACTIVITIES CAN i HELP YOU WITH?
Depending on the requirements, I can assist with the following marketing activities:
With 30 years experience in marketing that includes managing my own multi-award winning bricks-and-mortar businesses with 20+ staff and 1500+ weekly clients, plus running my own successful digital marketing agency for 16 years - I am well positioned to help you achieve your marketing objectives and hit your sales targets.
Working with clients throughout Australia, the United States of America, and the United Kingdom, I provide a high level of commitment to my clients, many of which have achieved multi-million dollar campaigns thanks to my help.
If your business is not ready for a full-time marketing executive or does not have the budget for a full-time marketing employee, then this is the perfect solution for transforming your marketing and hitting your sales targets.
Take the next step, schedule a time to talk below about working together to make a positive impact on your business.
tAKE THE NEXT STEP - SCHEDULE A DISCOVERY CALL NOW