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 Effective B2B marketing strategies

Reaching out to prospective customers for business and generating leads that could develop into valuable clients are both important parts of the complex B2B marketing process. Businesses can employ a number of tactics to improve their B2B marketing results, but for now, we'll concentrate on seven of the best tactics you can use to advance the growth of your business.


AI OUTREACH for LinkedIn

The largest professional social network in the world, LinkedIn has over 750 million users globally. It is the ideal platform for B2B marketing because it enables organisations to target particular sectors, industries, and even enterprises. On LinkedIn, manually connecting with potential leads can be a tiresome and time-consuming task. AI outreach on LinkedIn can help in this situation.

Sending AI personalised connection requests, messages, and even follow-ups to your potential leads is possible using LinkedIn automation tools. By using these technologies, you can connect with more prospective customers than you could by hand while also saving time. AI will even respond to your connection messages for you based on the data that you provide it. This means more appointments booking using AI & LinkedIn.

Prospecting Email Automation

Sending automated targeted emails to prospective customers who haven't shown any interest in your goods or services is known as "cold email outreach." This may be a very efficient technique to bring in new customers for your company. However, it's crucial to make sure that your email is tailored to the receiver and pertinent to their needs.

Personalization involves including the recipient's name and any other details you may know, such as their firm or job position. Making ensuring the email's content is suited to the recipient's needs and interests is one way to ensure relevance. Before contacting a potential lead, it's essential to do some research on them and get to know them. A generic email is unlikely to pique the recipient's attention.

Native Web Advertising

A type of online advertising known as "web native" adapts to the look and feel of the platform where it appears. This indicates that the advertising are created to seem and feel similar to the content they are placed besides. Web native advertising is especially useful for B2B marketing since it enables companies to communicate with their target market in an unobtrusive manner.

You may create content that is relevant to a certain sector, for instance, and then use web native advertising to advertise it to your target audience if they are interested in that field. Leads that are already interested in your product or service will be generated as a result.

SMS Advertising

SMS marketing entails texting prospective clients or customers. This is a very successful B2B marketing tactic since it enables companies to communicate directly and personally with their target market. Businesses that offer a mobile app or other service that can be accessed via a mobile device might benefit greatly from SMS marketing.

It's crucial to make sure that your SMS marketing messages are pertinent, tailored, and not spammy. This entails refraining from sending an excessive number of communications, making sure that each message is tailored to the needs of its recipient, and clearly stating the message's call to action.

Automation of Marketing

Utilizing technologies to automate routine marketing chores is known as marketing automation. This can involve activities like lead creation, social media marketing, and email marketing. Because it enables companies to scale their marketing initiatives without needing to increase employees, marketing automation is particularly beneficial for B2B marketing.

Businesses may track leads, segment their audiences, and send personalised communications based on the behaviour of the recipient with the use of marketing automation software. This can lessen the time and effort needed to manage your marketing initiatives while additionally serving to increase lead generation and conversion rates.

Ads by Google

Google Ads is an internet advertising platform that enables companies to target particular words and phrases. This may be a very successful B2B marketing tactic because it enables companies to connect with their target market as they are looking for goods or services applicable to their sector.

Retargeting on 500+ WEB NATIVE NETWORK

Website retargeting entails showing advertisements to website visitors who have not yet made a purchase or taken any other action. This is a powerful strategy for re-engaging potential customers and motivating them to visit your website.

You can display advertisements to people who have already expressed interest in your product or service by employing website retargeting. This may be a very efficient technique to raise your conversion rates and increase the number of leads coming into your company.


  • AI outreach for LinkedIn Prospecting
  • Automation outreach with Cold Email
  • LinkedIn Paid Advertising
  • SMS Targeted Marketing
  • Sales Pipeline Automation 
  • Google Advertising (Search, Display & YouTube)
  • Retargeting your website traffic on Web Native Network
  • Order Forms and Online Payment Options
  • Software API Integrations, Webhooks, Bridges, or Zaps

A B2B marketing consultant is a specialist in assisting companies create and carry out successful marketing plans that target other companies as potential clients. Instead of selling directly to customers, B2B (business-to-business) marketing includes selling goods or services between businesses.

A B2B marketing consultant's main responsibility is to assist companies in understanding the needs and preferences of other companies so that they may develop marketing plans that will appeal to them. This can include conducting market research to discover new customers, examining the positioning and strategies of competitors, and creating specialised message and advertising campaigns.

Additionally, B2B marketing consultants may offer advice on other marketing-related topics like branding, product positioning, pricing schemes, and distribution methods. They may give guidance on how to use social media and other digital marketing channels to efficiently reach B2B clients and assist businesses in creating marketing materials like brochures, sales presentations, and websites.

B2B marketing consultants may also offer continuous assistance and direction to companies as they put their marketing plans into practice, track key performance indicators, and make necessary adjustments. They might also assist companies in assessing the success of their marketing initiatives and pinpointing opportunities for development.

Small startups to huge organizations, working in a number of industries, are among the firms that B2B marketing consultants work with. They could work as consultants on their own or as an employee of a marketing firm or consulting business. A B2B marketing consultant's precise responsibilities will rely on the demands of the company they are assisting as well as their own knowledge and experience in the industry.


With 30 years sales and marketing experience, Cam Roberts is the choice many business leaders make when they want to build their brand, launch their sales funnels, attract more website visitors, and convert clicks to customers. 

After executing the marketing for his own multi-award winning bricks-and-mortar businesses with 30 staff and 1500 weekly clients for 10 years, and 20 years in the digital marketing space - Cam is well equipped to plan and execute your marketing projects.

Cam Roberts has consulted to hundreds of business leaders & industry experts to increase their revenue and improve their marketing results.

His clients have included Amazon Multi-Millionaires, 7-Figure Digital Marketers, Multi-Million Dollar Speakers, Property Coaches, Wealth Creation Experts, Local Businesses, and a long list of many more...

Cam provides personalised Consulting to clients throughout Australia, the United States of America, and the United Kingdom.

Be part of the change you want to see in your marketing by working with an experienced Consultant who is passionate about business growth and delivering results.

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