FRACTIONAL CHIEF MARKETING OFFICER or FRACTIONAL MARKETING MANAGER
ROBERTS
As a Fractional Chief Marketing Officer or Fractional Marketing Manager, I work directly with mid-market businesses from around the globe, to improve their marketing, manage their projects and consistently increase revenue.
WHAT IS A FRACTIONAL CMO OR FRACTIONAL MARKETING MANAGER?
If this is the first time you've visited my website looking for a Fractional Chief Marketing Officer or Fractional Marketing Manager - let me introduce myself...
My name is Cam Roberts. I've been in the marketing industry for 30+ years. At 52 years of age, I've got the experience and team behind me to achieve results for my clients that hire me as their Fractional CMO or Fractional Marketing Manager.
At this point, let's talk about what is a Fractional CMO or Fractional Marketing Manager.
A Fractional Chief Marketing Officer or Fractional Marketing Manager is a marketing executive who works directly with your brand in the same way a full-time internal hire would, but in a remote or "fractional" position. Usually it does not make sense for a company to hire a full time CMO or a full time Marketing Manager - where a Fractional remote role makes more sense financially.
Hiring a visionary marketing leader passionate about scaling a high-growth brand is crucial, but does that mean committing to a full-time Chief Marketing Officer (CMO) with a six-figure salary and long-term overhead? A Fractional CMO offers the same strategic leadership and expertise—without the heavy costs or lengthy hiring process.y.
Why a Fractional CMO is the Smarter Choice Over an Internal Hire
Here’s why a Fractional CMO is the superior choice for businesses looking to scale efficiently:
1. Performance-Driven Growth Without the Full-Time Cost
- Achieve or exceed annual sales and revenue targets without the overhead of a full-time executive.
- Improve marketing efficiency by increasing ROAS, reducing CAC, and enhancing conversion rates - ensuring every dollar spent drives maximum results.
- Lead and scale high-performing digital acquisition campaigns (e.g., paid media, influencer marketing, affiliate partnerships) with a laser focus on customer acquisition and retention.
2. Immediate Access to Proven Expertise
- No lengthy recruitment process - get results fast from a seasoned marketing leader who has already scaled multiple brands.
- Skip the learning curve of an internal hire - a Fractional CMO integrates quickly, audits existing strategies, and implements high-impact growth initiatives from day one.
- Brings cutting-edge marketing insights, strategies, and execution—something an internal hire may take months (or years) to develop.
3. Data-Driven, Scalable Marketing Systems
- Develop sophisticated reporting systems that track core KPIs, allowing for data-driven decision-making across all marketing channels.
- Expand zero-party data growth (email & SMS lists) to maximize direct-to-customer marketing opportunities.
- Ensure monthly and quarterly performance reporting provides full transparency on marketing ROI, brand positioning, and strategic initiatives to the leadership team.
4. Brand Positioning & Market Leadership
- Craft a compelling brand identity that positions your business as an industry leader in the premium health, beauty, or wellness space.
- Elevate brand awareness through organic growth, social media strategy, and positive PR exposure.
- Improve customer retention, repeat purchase rates, AOV, and LTV, driving long-term sustainable growth.
The Bottom Line
Instead of hiring an in-house CMO who may take months to adjust and come with high fixed costs, a Fractional CMO delivers expertise, speed, and flexibility - at a fraction of the cost. If you want to scale smart, maximize ROI, and accelerate results, hiring a Fractional CMO isn’t just an option - it’s the competitive advantage your business needs.
YOUR HOLISTIC GROWTH MARKETING PARTNER THAT IS BACKED UP BY AN AWARD WINNING AGENCY TEAM
In addition to the Fractional CMO or Fractional Marketing Manager role, you can also include the option to tap into my WORLD CLASS award winning agency team as your holistic growth marketing partners.
In this role, we will implement and manage ALL your marketing activities for you - we become your marketing growth partner.
Fractional CMO Professional Implementation Services Include:
- Website Design & Development
- Sales Funnel Design & Development
- Marketing Automation
- Sales Automation
- CRM Optimization
- Google Ads Management
- Social Media Ads Management
- Conversion Optimization
- Graphic Designs
- Backlinking and SEO
This means a higher proportion of your cost savings can be reinvested back into marketing activities instead of paying management fees to other marketing agencies or freelancers.
You'll also be saving money on payroll or wages because you won't be paying a CMO or Marketing Manager wage, payroll tax, superannuation/401k, medical, holidays or sick leave.
Finally, because working with a Fractional CMO is an external marketing service for growing your business, it may be a tax deduction. (Talk to your accountant as individual circumstances may vary)
WHAT ARE THE KEY RESPONSIBILITIES OF a FRACTIONAL cmo or FRACTIONAL MARKETING MANAGER?
Modern day marketing is becoming one of the most fluid and dynamic parts of growing your brand and reaching new customers today. The challenge for many companies or brands is keeping up with the constant challenges of all the various marketing activities such as Paid Advertising, Social Media Marketing, Email Marketing, Text Marketing, Content Marketing, SEO, Video Marketing and more.
The role of a Fractional CMO is often unique for each business, however, some of the key responsibilities for this service include the management and overseeing of the following:
GOOGLE PAID ADVERTISING
SOCIAL MEDIA ADVERTISING
PROGRAMMATIC ADVERTISING
OMNICHANNEL
MARKETING
content
MARKETING
OUT OF HOME ADVERTISING
RETARGETING ADVERTISING
search engine marketing
Social media marketing
MARKETING AUTOMATION
WEBSITE MARKETING
PROFESSIONAL DESIGNS
WHAT TO LOOK FOR IN A FRACTIONAL CMO
If you're looking for a Fractional CMO with a deep experience and understanding of all things Digital Marketing who can lead and coordinate a team of marketing experts for your business...
And want to work with someone extremely skilled at online marketing with the experience to gain customer trust through marketing that leads to conversions...
Then let's talk.
Here's what I bring to the table when you you work with me as your Fractional CMO or Fractional Marketing Manager:
FRACTIONAL cmo VS AGENCY
Harvard Business Review reports that companies leveraging fractional CMOs experienced an average revenue growth rate of 29%.
There are also other major benefits to partnering with me as your Fractional CMO VS hiring a digital marketing agency.
Here's a comparison between the two...
Fractional CMO SERVICE:
- You become one of a handful of clients
- Direct communications with a senior marketing executive
- Holistic approach to growth, based on your business goals
- One team can handle all growth marketing activites
- Big focus on CRM, marketing automation and sales enablement
- Access high-level marketing expertise without the expense of a full-time executive
- Collaborates with you to devise and implement a strategy that optimally positions your company for success
- More "hands on" with your business, attending weekly meetings and driving growth
Marketing Agency SERVICE:
- You become one of many, probably hundreds of clients
- Account manager or junior account manager access
- Only interested in selling you what they profits from the most
- Need to hire different agencies for different services
- Low interest in CRM, marketing automation or sales enablement
- Tactially driven with the addtional expense of paying for account manangers
- No collaborations. Agencies are focused on their own MRR's and little thought is put towards the success of your company
- You are paried with an account manager who's only role is to manage accounts
TYPES OF CLIENTS i WORK WITH
To work with me as your Fractional Chief Marketing Officer or Fractional Marketing Manager, your brand or company must be established and committed to growth.
These are the types of brands or companies I work with as a Fractional CMO or Fractional Marketing Manager:
- Small Businesses with annual revenues of $2M/year-$10M/year
- Mid-Market companies with annual revenues of $10M+/year
MEET YOUR FRACTIONAL CMO, CAM ROBERTS
At 52 years young, with 30 years experience in marketing & sales that includes managing my own multi-award winning bricks-and-mortar businesses with 20+ staff and 1500+ weekly clients, plus running my own successful digital marketing agency for 16 years - I am well positioned to achieve your marketing objectives and hit your revenue growth goals.
Working with clients throughout Australia, the United States of America, and the United Kingdom, I provide a high level of commitment to my clients, many of which have achieved multi-million dollar campaigns thanks to my help.
If your business is ready for growth then a Fractional CMO or Fractional Marketing Manager is the perfect solution.
Take the next step, schedule a time to talk below about working together to make a positive impact on your business.