Fractional CMO Leadership for Businesses Ready to Perform at a Higher Level

ROBERTS

Senior‑level marketing leadership for companies that need clarity, direction, and a high‑performing marketing function.

When your business reaches a certain stage, marketing becomes too important - and too expensive — to leave to chance. A Fractional CMO gives you the strategic leadership, structure, and accountability of a senior marketing executive, without the cost or commitment of hiring one full‑time. Enquire About Fractional CMO Leadership

WHAT A FRACTIONAL CMO ACTUALLY DOES

Most businesses don’t fail because of a lack of marketing activity - they fail because of a lack of marketing leadership.

A Fractional CMO steps in as your senior marketing executive, responsible for:

• Setting the right marketing strategy
• Aligning your team, partners, and priorities
• Building the systems, reporting, and structure required for performance
• Ensuring every channel and campaign supports the business goals
• Reducing wasted spend and improving efficiency
• Providing the CEO with clarity, insights, and direction
• Turning scattered activity into a unified, high‑performing marketing engine

You’re not hiring a marketer.
You’re adding a leader.

 SCHEDULE APPOINTMENT

WHY COMPANIES CHOOSE A FRACTIONAL CMO

Executive‑level leadership without the $250k–$400k salary: You get the experience, structure, and strategic oversight of a senior marketing executive - without the overhead, recruitment delays, or long‑term commitment.

Immediate clarity and direction: A Fractional CMO integrates quickly, identifies what’s working and what isn’t, and brings focus and momentum from day one.

A unified marketing function: Instead of scattered tactics, conflicting advice, and disconnected agencies, you get a clear plan and a single point of accountability.

Better decisions, better performance: With the right reporting, KPIs, dashboards, and leadership, your marketing becomes predictable, measurable, and aligned with business goals.

A strategic partner for the CEO: You gain a senior leader who helps you see around corners, avoid expensive mistakes, and scale with confidence.

WHO THIS IS FOR

Fractional CMO leadership is ideal for businesses that:

  • Generate $3M–$50M+ in annual revenue
  • Have an internal marketing team or external partners that need direction
  • Are investing in marketing but not seeing consistent performance
  • Have grown through hustle, referrals, or product strength — but now need structure
  • Want a senior marketing leader without the full‑time salary
  • Are preparing for expansion, acquisition, or a new growth phase
  • Need clarity, alignment, and accountability across the entire marketing function

If your business is doing well - but you know it could be performing at a higher level - this is for you.

WHAT YOU GET (DELIVERABLES & RESPONSIBILITIES)

As your Fractional CMO, I take ownership of the entire marketing function at a strategic and leadership level.

Strategic Leadership

  • Marketing strategy and annual planning
  • Positioning, messaging, and market differentiation
  • Channel prioritisation and budget allocation
  • Leadership team collaboration

Team & Partner Alignment

  • Leading internal marketing staff
  • Managing agencies and external partners
  • Ensuring everyone is aligned to the same strategy
  • Eliminating duplicated effort and wasted spend

Systems, Reporting & Accountability

  • KPI frameworks and dashboards
  • Performance reviews and optimisation
  • Weekly leadership meetingsMonthly reporting to the CEO
  • Quarterly strategic planning

Execution Oversight

  • Ensuring campaigns are executed correctly
  • Reviewing creative, messaging, and offers
  • Improving conversion rates across the funnel
  • Strengthening retention, LTV, and customer experience

You get a senior leader responsible for the entire marketing function - without the full‑time cost.

The Difference Between Hiring a Full-Time CMO and a Fractional CMO

Hiring a full-time marketing executive may seem like the next logical step for your business. But in reality, most mid-sized companies don’t need—or can’t yet support—the infrastructure and expense of a full-time executive team member.

A Fractional CMO brings the same strategic oversight, team leadership, and growth mindset—but flexibly and affordably.

Here's how the two compare:

FUNCTIONS &  BENEFITS

FULL-TIME

CMO

FRACTIONAL CMO

Rating

Cost

$250K+ overhead

Fraction of the cost

Speed to Execution

Slow (hiring, onboarding)

Fast start, faster results

Flexibility

Fixed salary, long-term hire, Holiday Leave

Part-time, scalable, No Holiday Leave

Execution Support

Requires in-house team

Can work with any marketing team

Risk

High cost if under performing

Low risk, proven performance

Expense or Tax Deduction

Superannuation and Payroll Expenses

Tax Deduction due to being a marketing expense

HOW IT WORKS (THE PROCESS)

Step 1 — Discovery & Alignment

We clarify your goals, challenges, team structure, and current marketing performance.

Step 2 — Deep Audit & Analysis

I review your strategy, channels, data, team, partners, and opportunities.

Step 3 — Strategic Roadmap

You receive a clear 90‑day plan outlining priorities, actions, and expected outcomes.

Step 4 — Leadership & Execution Oversight

I lead your marketing function, align your team, and ensure the plan is executed correctly.

Step 5 — Reporting & Optimisation

You receive weekly updates, monthly reporting, and quarterly strategic reviews. Your marketing becomes predictable, aligned, and performance‑driven — without the chaos.

TYPES OF CLIENTS i WORK WITH

To work with me as your Fractional Chief Marketing Officer or Fractional Marketing Manager, your brand or company must be established and committed to growth.

These are the types of brands or companies I work with as a Fractional CMO or Fractional Marketing Manager:

  • Small Businesses with annual revenues of $2M/year-$10M/year
  • Mid-Market companies with annual revenues of $10M+/year
 SCHEDULE APPOINTMENT

MEET YOUR FRACTIONAL CMO, CAM ROBERTS

For more than 30 years, I’ve helped businesses simplify their marketing, strengthen their strategy, and unlock the growth that’s already sitting inside their organisation.

My work spans hundreds of industries - from professional services and e‑commerce to property, education, and health - giving me the pattern recognition and strategic insight most businesses are missing.

I work directly with founders, CEOs, and leadership teams to:

  • set the right strategy
  • align people and priorities
  • eliminate wasted spend
  • improve performance across every channel
  • and build a marketing function that operates with clarity and confidence

You’re not hiring a marketer.
You’re adding a leader.

Ready to strengthen your marketing function and operate at a higher level?

Enquire about Fractional CMO leadership and I’ll walk you through the best path forward for your business.