your very own FRACTIONAL CHIEF MARKETING OFFICER
ROBERTS
As a Fractional Chief Marketing Officer or Fractional Marketing Manager, I work directly with mid-market businesses from around the globe, to improve their marketing, manage their projects and consistently increase revenue.
WHAT IS A FRACTIONAL CHIEF MARKETING OFFICER?
If this is the first time you've visited my website looking for a Fractional Chief Marketing Officer or Fractional Marketing Manager - let me introduce myself...
My name is Cam Roberts. I've been in the marketing industry for 30+ years. At 52 years of age, I've got the experience and team behind me to achieve results for my clients that hire me as their Fractional CMO or Fractional Marketing Manager.
At this point, let's talk about what is a Fractional CMO or Fractional Marketing Manager.
A Fractional Chief Marketing Officer or Fractional Marketing Manager is a marketing executive who works directly with your brand in the same way a full-time internal hire would, but in a remote or "fractional" position. Usually it does not make sense for a company to hire a full time CMO or a full time Marketing Manager - where a Fractional remote role makes more sense financially.
WATCH THE VIDEO BELOW ABOUT HIRING A FRACTIONAL CMO
Hiring a visionary marketing leader passionate about scaling a high-growth brand is crucial, but does that mean committing to a full-time Chief Marketing Officer (CMO) with a six-figure salary and long-term overhead? A Fractional CMO offers the same strategic leadership and expertise—without the heavy costs or lengthy hiring process.y.
Why a Fractional CMO is the Smarter Choice Over an Internal Hire
Here’s why a Fractional CMO is the superior choice for businesses looking to scale efficiently:
1. Performance-Driven Growth Without the Full-Time Cost
- Achieve or exceed annual sales and revenue targets without the overhead of a full-time executive.
- Improve marketing efficiency by increasing ROAS, reducing CAC, and enhancing conversion rates - ensuring every dollar spent drives maximum results.
- Lead and scale high-performing digital acquisition campaigns (e.g., paid media, influencer marketing, affiliate partnerships) with a laser focus on customer acquisition and retention.
2. Immediate Access to Proven Expertise
- No lengthy recruitment process - get results fast from a seasoned marketing leader who has already scaled multiple brands.
- Skip the learning curve of an internal hire - a Fractional CMO integrates quickly, audits existing strategies, and implements high-impact growth initiatives from day one.
- Brings cutting-edge marketing insights, strategies, and execution—something an internal hire may take months (or years) to develop.
3. Data-Driven, Scalable Marketing Systems
- Develop sophisticated reporting systems that track core KPIs, allowing for data-driven decision-making across all marketing channels.
- Expand zero-party data growth (email & SMS lists) to maximize direct-to-customer marketing opportunities.
- Ensure monthly and quarterly performance reporting provides full transparency on marketing ROI, brand positioning, and strategic initiatives to the leadership team.
4. Brand Positioning & Market Leadership
- Craft a compelling brand identity that positions your business as an industry leader in the premium health, beauty, or wellness space.
- Elevate brand awareness through organic growth, social media strategy, and positive PR exposure.
- Improve customer retention, repeat purchase rates, AOV, and LTV, driving long-term sustainable growth.
The Bottom Line
Instead of hiring an in-house CMO who may take months to adjust and come with high fixed costs, a Fractional CMO delivers expertise, speed, and flexibility - at a fraction of the cost. If you want to scale smart, maximize ROI, and accelerate results, hiring a Fractional CMO isn’t just an option - it’s the competitive advantage your business needs.
YOUR HOLISTIC GROWTH MARKETING PARTNER THAT IS BACKED UP BY AN AWARD WINNING AGENCY TEAM
In addition to the Fractional CMO or Fractional Marketing Manager role, you can also include the option to tap into my WORLD CLASS award winning agency team as your holistic growth marketing partners.
In this role, we will implement and manage ALL your marketing activities for you - we become your marketing growth partner.
Fractional CMO Professional Implementation Services Include:
- Website Design & Development
- Sales Funnel Design & Development
- Marketing Automation
- Sales Automation
- CRM Optimization
- Google Ads Management
- Social Media Ads Management
- Conversion Optimization
- Graphic Designs
- Backlinking and SEO
This means a higher proportion of your cost savings can be reinvested back into marketing activities instead of paying management fees to other marketing agencies or freelancers.
You'll also be saving money on payroll or wages because you won't be paying a CMO or Marketing Manager wage, payroll tax, superannuation/401k, medical, holidays or sick leave.
Finally, because working with a Fractional CMO is an external marketing service for growing your business, it may be a tax deduction. (Talk to your accountant as individual circumstances may vary)
WHAT ARE THE KEY RESPONSIBILITIES OF a FRACTIONAL cmo or FRACTIONAL MARKETING MANAGER?
Modern day marketing is becoming one of the most fluid and dynamic parts of growing your brand and reaching new customers today. The challenge for many companies or brands is keeping up with the constant challenges of all the various marketing activities such as Paid Advertising, Social Media Marketing, Email Marketing, Text Marketing, Content Marketing, SEO, Video Marketing and more.
The role of a Fractional CMO is often unique for each business, however, some of the key responsibilities for this service include the management and overseeing of the following:
GOOGLE PAID ADVERTISING
SOCIAL MEDIA ADVERTISING
PROGRAMMATIC ADVERTISING
OMNICHANNEL
MARKETING
content
MARKETING
OUT OF HOME ADVERTISING
RETARGETING ADVERTISING
search engine marketing
Social media marketing
MARKETING AUTOMATION
WEBSITE MARKETING
PROFESSIONAL DESIGNS
Why Businesses Are Turning to Fractional Marketing Services for Growth
In today's fast-moving digital economy, business growth depends on smart, scalable, and cost-effective marketing. However, many growing companies struggle to maintain momentum because they lack consistent marketing leadership, execution expertise, or the budget to support a full-time CMO or senior-level marketing team.
That’s where Fractional CMO services and fractional marketing teams come in.
By hiring a Fractional Chief Marketing Officer (or Fractional Marketing Manager), you're not just getting advice—you’re gaining access to a high-level senior marketing strategist who integrates directly into your business. From content marketing to performance-driven marketing execution, a Fractional CMO is focused entirely on moving your business forward—at a fraction of the cost of a traditional full-time hire.
The Benefits of Fractional Marketing for Your Business
Whether you're a scaling startup or a mid-market company, hiring a fractional CMO unlocks a wide range of benefits that are often out of reach when you rely solely on internal resources or traditional agencies.
1. Executive-Level Strategy Without Executive-Level Overhead
Hiring a full-time CMO comes with a six-figure salary, benefits, onboarding time, and a long-term commitment. But hiring a fractional CMO gives you immediate access to experienced strategic leadership—without the fixed costs.
You're not paying for downtime, office space, or payroll tax. Instead, you're investing only in high-impact, results-focused execution.
2. A Holistic Marketing Strategy That Delivers
Unlike agencies that focus on one or two services, a fractional marketing team builds and executes a fully integrated marketing strategy. This includes:
Data-driven media planning
End-to-end content marketing
CRM and automation optimization
Targeted advertising campaigns
Full-funnel lead generation
Long-term marketing execution across channels
This holistic approach means your marketing efforts work together, not in silos. Your brand gets seen, your message connects, and your conversions improve.
3. Rapid Onboarding and Faster Results
With a fractional CMO, there’s no lengthy recruitment process. You don’t wait six months to find the right person—or risk a bad hire. You hit the ground running with someone who already has a track record of driving results in your industry or market.
They can audit your existing campaigns, evaluate your assets, and begin optimizing performance in days—not months.
Who Should Consider a Fractional Marketing Solution?
If your business is at a growth stage where marketing matters more than ever—but hiring a full-time marketing executive feels out of reach—this model is designed for you.
✅ You’re generating steady revenue but don’t have a strategic marketing lead
✅ You’ve outgrown DIY or junior-level marketing support
✅ Your team lacks coordination across content, ads, and automation
✅ You’ve worked with agencies but want more strategic involvement
✅ You want senior marketing leadership without long-term contracts or internal hiring risk
In short, you need marketing that performs, not just marketing that’s “getting done.”
What Does a Fractional Marketing Team Include?
At Cam's Omnichannel Marketing & Advertising Agency, Bubblegum Marketing, our fractional marketing services go beyond strategy. When you work with me as your Fractional CMO, you also get access to my world-class agency team to support your execution. That means you're not just getting advice—you’re getting implementation too.
Our fractional marketing team can manage:
Website & funnel design
SEO and backlinking
Email & SMS marketing automation
Paid advertising on Google, Meta, YouTube, TikTok
Organic content across blogs and social
CRM optimization
Conversion rate optimization
Graphic design and creative direction
This approach ensures every element of your marketing system is built for scale - and is fully aligned with your sales goals and customer journey.
The Difference Between Hiring a Full-Time CMO and a Fractional CMO
Hiring a full-time marketing executive may seem like the next logical step for your business. But in reality, most mid-sized companies don’t need—or can’t yet support—the infrastructure and expense of a full-time executive team member.
A fractional CMO brings the same strategic oversight, team leadership, and growth mindset—but flexibly and affordably.
Here's how the two compare:
FUNCTIONS & BENEFITS | FULL-TIME CMO | FRACTIONAL CMO | Rating |
|---|---|---|---|
Cost | $150K+ + overhead | Fraction of the cost | |
Speed to Execution | Slow (hiring, onboarding) | Fast start, faster results | |
Flexibility | Fixed salary, long-term hire, Holiday Leave | Part-time, scalable, No Holiday Leave | |
Execution Support | Requires in-house team | Includes full marketing team | |
Risk | High cost if under performing | Low risk, proven performance | |
Expense or Tax Deduction | Superannuation and Payroll Expenses | Tax Deduction due to being a marketing cost |
One of the biggest problems with many marketing teams is the gap between strategy and execution. You might have a plan, but no one driving it. Or you may have a team doing tasks, but no clear direction.
When you bring on a Fractional CMO, you solve this problem.
You get a strategist who doesn’t just hand you a PowerPoint—but works alongside you and your team to build campaigns, set KPIs, launch assets, and track results. It's not theory. It's done-for-you or done-with-you execution that drives growth.
Fractional Marketing Is Built for the Modern Business
Modern marketing changes fast. Algorithms shift. Platforms evolve. Consumer attention is scattered.
You don’t need a bloated team or a traditional agency model. You need an agile, data-driven approach that combines experience, execution, and leadership.
That’s the promise of a fractional marketing solution. It’s built for businesses that want to grow—but grow smart.
WHAT TO LOOK FOR IN A FRACTIONAL CMO?
If you're looking for a Fractional CMO with a deep experience and understanding of all things Digital Marketing who can lead and coordinate a team of marketing experts for your business...
And want to work with someone extremely skilled at online marketing with the experience to gain customer trust through marketing that leads to conversions...
Then let's talk because here's what I bring to the table as your Fractional CMO:
- Street smart, real world Sales & Marketing experience - over 30 years across many brands
- Process driven with a track record of growing and scaling businesses
- A marketing "DATA DRIVEN" growth partner
- Provides a holistic approach to Sales & Marketing
- Manages the strategies, direction, and implementation of your marketing
- Oversees 3rd party agencies, freelancers or your own internal marketing or tech team
- Comes with an "As Needed" team of consultants, media buyers, and marketing experts
FRACTIONAL cmo VS AGENCY
Harvard Business Review reports that companies leveraging fractional CMOs experienced an average revenue growth rate of 29%.
There are also other major benefits to partnering with me as your Fractional CMO VS hiring a digital marketing agency.
Here's a comparison between the two...
Fractional CMO SERVICE:
- You become one of a handful of clients
- Direct communications with a senior marketing executive
- Holistic approach to growth, based on your business goals
- One team can handle all growth marketing activites
- Big focus on CRM, marketing automation and sales enablement
- Access high-level marketing expertise without the expense of a full-time executive
- Collaborates with you to devise and implement a strategy that optimally positions your company for success
- More "hands on" with your business, attending weekly meetings and driving growth
Marketing Agency SERVICE:
- You become one of many, probably hundreds of clients
- Account manager or junior account manager access
- Only interested in selling you what they profits from the most
- Need to hire different agencies for different services
- Low interest in CRM, marketing automation or sales enablement
- Tactially driven with the addtional expense of paying for account manangers
- No collaborations. Agencies are focused on their own MRR's and little thought is put towards the success of your company
- You are paried with an account manager who's only role is to manage accounts
TYPES OF CLIENTS i WORK WITH
To work with me as your Fractional Chief Marketing Officer or Fractional Marketing Manager, your brand or company must be established and committed to growth.
These are the types of brands or companies I work with as a Fractional CMO or Fractional Marketing Manager:
- Small Businesses with annual revenues of $2M/year-$10M/year
- Mid-Market companies with annual revenues of $10M+/year
MEET YOUR FRACTIONAL CMO, CAM ROBERTS
At 52 years young, with 30 years experience in marketing & sales that includes managing my own multi-award winning bricks-and-mortar businesses with 20+ staff and 1500+ weekly clients, plus running my own successful AWARD WINNING digital marketing agency for 16 years - I am well positioned to achieve your marketing objectives and hit your revenue growth goals.
Working with clients throughout Australia, the United States of America, and the United Kingdom, I provide a high level of commitment to my clients, many of which have achieved multi-million dollar campaigns thanks to my help.
If your business is ready to GROW or SCALE then a Fractional CMO or Fractional Marketing Manager is the perfect solution.
Take the next step, schedule a time to talk below about working together to make a positive impact on your business.