Strategic Advisory for Founders Who Want Clarity, Focus, and Momentum
ROBERTS
Monthly strategic guidance to help you make smarter decisions, prioritise the right actions, and move your business forward with confidence.
What Strategic Advisory Is
Strategic Advisory gives you direct access to senior‑level marketing guidance each month - without the intensity, cost, or commitment of a full‑time CMO. It’s designed for founders who want clarity, direction, and accountability so they can make smarter decisions and move their business forward with confidence.
You get a trusted strategic partner who helps you:
- identify what matters most
- prioritise the right actions
- refine your offers, messaging, and positioning
- strengthen your marketing strategy
- avoid expensive mistakes
- and stay focused on the highest‑impact opportunities
It’s the support you need when you’re not ready for a Fractional CMO - but you’ve outgrown trying to figure it all out alone.
What Strategic Advisory Is
To protect your time, margins, and positioning, it’s important to be clear about what this lane does not include. Strategic Advisory is not:
- Done‑for‑you marketing
- Campaign execution
- Team or agency management
- Daily Slack or WhatsApp access
- A replacement for a CMO
- A coaching program
This is about clarity, direction, and strategic support - not implementation or leadership.
Why Founders Choose Strategic Advisory
Most founders reach a point where:
- They’re investing in marketing but not seeing consistent results
- They’re unsure what to prioritise next
- They’re getting conflicting advice from agencies and freelancers
- They feel stuck between “doing everything themselves” and “hiring a full‑time CMO”
- They want a trusted expert to help them make better decisions
Strategic Advisory fills that gap. It gives you the clarity and direction you need to grow - without the cost or commitment of executive‑level leadership.
Who Strategic Advisory Is For
Strategic Advisory is designed for founders and business owners who want expert guidance, clearer priorities, and consistent support — without the cost or intensity of executive‑level leadership. This solution is perfect if you’re not ready for a Fractional CMO - but you’ve outgrown trying to figure out your marketing strategy alone.
It’s ideal for businesses that:
Who THIS IS NOT FOR
To protect your time and ensure the right fit, Strategic Advisory is NOT suitable for businesses that:
If you need leadership, team alignment, and full oversight, the Fractional CMO lane is the better fit.
What You Get With Strategic Advisory
Strategic Advisory gives you direct access to senior‑level marketing guidance each month so you can make clearer decisions, prioritise the right actions, and keep your business moving forward with confidence.
Each session is focused, practical, and tailored to your goals - helping you refine your strategy, strengthen your positioning, and stay aligned with the highest‑impact opportunities. You get clarity on what to do next, what to stop doing, and where to focus your time, budget, and energy.
Between sessions, you have structured access for quick strategic checks, priority reviews, and decision support - without the intensity or commitment of executive‑level leadership. If you’re working with agencies or freelancers, I provide light oversight to ensure alignment and prevent wasted spend, while keeping you firmly in control.
Strategic Advisory gives you a trusted partner in your corner, helping you avoid expensive mistakes and stay focused on what actually drives growth.
ABOUT CAM
For more than 30 years, I’ve helped founders and business owners simplify their marketing, strengthen their strategy, and make clearer, more confident decisions. My work spans dozens of industries - from professional services and e‑commerce to property, education, and health - giving me the pattern recognition and strategic insight most businesses are missing.
I specialise in helping growth‑focused companies cut through the noise, prioritise what matters, and build marketing systems that actually support the business. Advisory clients work with me because they want clarity, direction, and a trusted partner who can see the bigger picture and help them avoid expensive mistakes.
You’re not getting generic consulting or surface‑level advice.
You’re getting senior‑level strategic guidance from someone who’s been in the trenches, understands how businesses grow, and knows how to turn complexity into clear, actionable priorities.
Ready to get clarity, direction, and strategic support each month?
If you’re looking for a trusted partner to help you make smarter decisions, refine your strategy, and stay focused on the highest‑impact opportunities, Strategic Advisory may be the right fit.